I am wondering if you have seen the launch of the Decade of the Lung 2015-2026 on European Respiratory Congress on 28 September 2015…
It sounds like an imitation of what we are doing since 2010 (!), when we decided to create the Respiratory Decade 2011-2020 as a continuation of Year of the Lung, an extremely successful campaign launched by Professor N. Siafakas.
Probably the PR agency which is paid by The Forum of International Respiratory Societies (FIRS) has run out of ideas and experiences a deep creativity crisis, otherwise I cannot understand how it is possible to use even the same words for the campaign promotion.We must stress that the Respiratory Decade is a non-commercial initiative and our platform is followed and read by hundreds of people for almost 5 years.
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